On the basis of the matches that any profile gets, its attractiveness increases. The more matches a profile gets, the more the attractiveness. And they are listed first to the other users when the app is opened.
2. Activeness of an account
When an account is new, matches are shown to it on the basis of most famous or attractive profiles. This is done to get them started by swiping right on the interesting profiles. This gives Tinder mobile app a direction to sway their users in.
When a user interacts regularly after mutual liking then that activeness is also used as a factor to show matches to profiles.
3. Facebook profile
Facebook profile is another way through which Tinder mobile app suggests potential matches. Some information is taken from the Facebook profile such as mutual friends or common interests and then those are used to suggest matches on the Tinder dating app.
4. Other factors
There are other ways Tinder finds a match for its users. Some of the suggestions that a user gets are of those profiles that have already swiped right on them and are waiting for the user BBW and single dating site to swipe right in order to get a match.
Now that we have looked into the functionality of the Tinder-like app, what does the tinder app look like, and how to create an app like tinder, it is time to look into the technologies that are used in the making of one of the most popular dating apps of our time.
When you make an app like Tinder, you can make use of the above-mentioned tech stacks. While the above tech stack is specific to Tinder, you don’t necessarily have to rely on them for your app as well.
How does the Tinder App work?
The first part of the algorithm consists of real time location mapping of the user to find a potential match. The geographic location based algorithms allow the two users with the smallest distance to match so there’s a possibility to meet in real life. This match has to be ideal in order to work the second algorithm effectively.
The second part of the algorithm requires the user’s personal details and preferences to gain profile likes and more matches. If the user receives enough matches in a day, their profile is more likely to appear on the swipe screen.
Apart from these, there are other criteria of working with dating applications. The scoring system of the algorithm keeps everything into account like how the user behaves and interacts online, how often he is active on the app etc.
As we speak of the various possible algorithms in a dating app, it’s important to note that no dating app is perfect. It is challenging to predict a user’s behavior and preferences through a few details. However, you can incorporate a plethora of advanced features to keep your audience glued to their screens.
Now that we have seen how the Tinder app works and the ways it finds potential matches, let’s look at the money involved. There are basically four ways any dating app like Tinder makes money:
How much money do dating apps make?
Dating app cost relies on infinite factors such as affiliate marketing, sponsored profiles, in-app purchases and advertisements etc. One of the most common approaches to monetize through your dating app is advertising. Most online dating applications allow native advertisements, video ads and banners to increase app engagement. Apart from ads, apps also make money through below approaches:
Some apps give users a trial period to use the app for free and after that period is over a subscription fee is needed to be paid to continue the usage of services. This is one of the most common ways to make money . Tinder launched Tinder Plus for users with additional features that see people who have swiped right on their profile. The subscription fee for under 30 years is $10 monthly and for people above 30 years is $20 monthly.